The Interactive Effects of Strategic Marketing Planning and...

Journal of Marketing Management 2001 / 02 Vol. 17; Iss. 1-2

The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis

Phillips, Paul A., Davies, Fiona M., Moutinho, Luiz
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Volume:
17
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/0267257012571438
Date:
February, 2001
File:
PDF, 192 KB
english, 2001
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