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Sales activity systematization and performance: differences between product and service firms
Brashear Alejandro, Thomas, Parvinen, Petri, Aspara, Jaakko, Kajalo, Sami, Hietanen, JoelVolume:
28
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-04-2013-0101
Date:
July, 2013
File:
PDF, 259 KB
english, 2013