The Unintended Consequences of Disclosure: Effect of Manipulating Sponsor Identification on the Perceived Credibility and Effectiveness of Smoking Cessation Advertisements
Byrne, Sahara, Guillory, Jamie E., Mathios, Alan D., Avery, Rosemary J., Hart, P. SolVolume:
17
Language:
english
Journal:
Journal of Health Communication
DOI:
10.1080/10810730.2012.665425
Date:
November, 2012
File:
PDF, 396 KB
english, 2012