People Who Complain about Advertising: The Aficionados,...

Journal of Marketing Management 2006 / 04 Vol. 22; Iss. 3-4

People Who Complain about Advertising: The Aficionados, Guardians, Activists and Seekers

Volkov, Michael, Harker, Michael, Harker, Debra
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Volume:
22
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725706776861154
Date:
April, 2006
File:
PDF, 274 KB
english, 2006
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