Approaches to Customer Segmentation

Journal of Relationship Marketing 2008 / 01 Vol. 6; Iss. 3-4

Approaches to Customer Segmentation

Cooil, Bruce, Aksoy, Lerzan, Keiningham, Timothy L.
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Volume:
6
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1300/J366v06n03_02
Date:
January, 2008
File:
PDF, 332 KB
english, 2008
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