Improving the Predictive Power of Conjoint Analysis: The...

Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis

Michael R. Hagerty
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Volume:
22
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151362
Date:
May, 1985
File:
PDF, 2.91 MB
english, 1985
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