Retail Store Loyalty Management via an Analysis of...

Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements

Cortiñas, Mónica, Elorz, Margarita, Villanueva, María L.
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Volume:
14
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/0959396042000260870
Date:
October, 2004
File:
PDF, 328 KB
english, 2004
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