Brand proneness versus experiential effect? Explaining...

Journal of Global Scholars of Marketing Science 2012 / 03 Vol. 22; Iss. 2

Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products

Trabelsi Trigui, Imene, Giraud, Georges
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Volume:
22
Language:
english
Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/12297119.2012.655097
Date:
March, 2012
File:
PDF, 1009 KB
english, 2012
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