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The digital era requires new knowledge to develop relevant CRM strategy: a cry for adopting social media research methods to elicit this new knowledge
Quinton, SarahVolume:
21
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2013.801611
Date:
August, 2013
File:
PDF, 117 KB
english, 2013