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Market Orientation: An Iterative Process of Customer and Market Engagement
Hadcroft, Philip, Jarratt, DeniseVolume:
14
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/J033v14n03_02
Date:
August, 2007
File:
PDF, 1.23 MB
english, 2007