Predicting viewer preference for new TV program concepts

Journal of Broadcasting 1974 / 03 Vol. 18; Iss. 2

Predicting viewer preference for new TV program concepts

Monaghan, Robert R., Plummer, Joseph T., Rarick, David L., Williams, Dwight A.
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Volume:
18
Language:
english
Journal:
Journal of Broadcasting
DOI:
10.1080/08838157409363728
Date:
March, 1974
File:
PDF, 707 KB
english, 1974
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