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Optimal Pricing and Advertising Policies for Bottom of Pyramid Markets: An Analytical Approach
Sanjeev Swami,Devanath TirupatiVolume:
3
Language:
english
Journal:
Technology Operation Management
DOI:
10.1007/s13727-013-0014-5
Date:
December, 2012
File:
PDF, 460 KB
english, 2012