An Exploratory Assessment of Situational Effects in Buyer...

Journal of Marketing Research 1974 / 05 Vol. 11; Iss. 2

An Exploratory Assessment of Situational Effects in Buyer Behavior

Russell W. Belk
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Volume:
11
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150553
Date:
May, 1974
File:
PDF, 1.39 MB
english, 1974
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