Towards an application of option pricing theory in the valuation of customer relationships
Levett, Peter, Page, Michael, Nel, Deon, Pitt, Leyland, Berthon, Pierre, Money, ArthurVolume:
7
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/096525499346387
Date:
January, 1999
File:
PDF, 222 KB
english, 1999