The Impact of Loyalty Programmes on Repeat Purchase...

Journal of Marketing Management 2006 / 02 Vol. 22; Iss. 1-2

The Impact of Loyalty Programmes on Repeat Purchase Behaviour

Meyer-Waarden, Lars, Benavent, Christophe
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Volume:
22
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725706776022308
Date:
February, 2006
File:
PDF, 323 KB
english, 2006
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