Comparative Effectiveness of Executional Elements in TV...

Comparative Effectiveness of Executional Elements in TV Food Advertising on Recall and Persuasion

Stanton, John L.
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Volume:
15
Language:
english
Journal:
Journal of International Food & Agribusiness Marketing
DOI:
10.1300/J047v15n01_07
Date:
March, 2004
File:
PDF, 637 KB
english, 2004
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