The effect of service quality on perceived value, brand...

Journal of Information and Optimization Sciences 2010 / 05 Vol. 31; Iss. 3

The effect of service quality on perceived value, brand reputation and loyalty: a study on traveling industry

Wang, Jau-Shyong, Wu, Jerry Chun-Teh, Fu, Hwai-Hui
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Volume:
31
Language:
english
Journal:
Journal of Information and Optimization Sciences
DOI:
10.1080/02522667.2010.10699987
Date:
May, 2010
File:
PDF, 274 KB
english, 2010
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