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Emotional and Informational Content of Commercials: Visual and Auditory Circumplex Spaces, Product Information and Their Effects on Audience Evaluation
Royo-Vela, MarceloVolume:
27
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2005.10505179
Date:
September, 2005
File:
PDF, 2.13 MB
english, 2005