Relationship Marketing and the Challenge of Dialogical...

Relationship Marketing and the Challenge of Dialogical Interaction

Varey, Richard J., Ballantyne, David
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Volume:
4
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1300/J366v04n03_02
Date:
February, 2006
File:
PDF, 650 KB
english, 2006
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