Not Just Any Volunteers: Segmenting the Market to Attract the High Contributors
Randle, Melanie, Dolnicar, SaraVolume:
21
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1080/10495140802644513
Date:
September, 2009
File:
PDF, 227 KB
english, 2009