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The impacts of perceived fit, brand familiarity, and status consciousness on fashion brand extension evaluation
Kim, Soyoung, Chung, HyunjongVolume:
5
Language:
english
Journal:
International Journal of Fashion Design, Technology and Education
DOI:
10.1080/17543266.2012.709546
Date:
November, 2012
File:
PDF, 220 KB
english, 2012