An exploratory case study analysis of contemporary...

Journal of Strategic Marketing 2009 / 04 Vol. 17; Iss. 2

An exploratory case study analysis of contemporary marketing practices

Palmer, Roger, Wilson, Hugh
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Volume:
17
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540902879300
Date:
April, 2009
File:
PDF, 157 KB
english, 2009
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