The Views of Marketing Faculty on the Major Controversies...

The Views of Marketing Faculty on the Major Controversies in Collegiate Business Education Reform

Pearce, John A., Bonner, P. Greg
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Volume:
16
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725700784672917
Date:
October, 2000
File:
PDF, 681 KB
english, 2000
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