Virtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-of-Mouth
Loureiro, Sandra Maria Correia, Ribeiro, LaraVolume:
20
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2014.930283
Date:
August, 2014
File:
PDF, 231 KB
english, 2014