Effects of Ad Placement and Type on Consumer Responses to...

CyberPsychology & Behavior 2009 / 10 Vol. 12; Iss. 5

Effects of Ad Placement and Type on Consumer Responses to Podcast Ads

Ritter, Eric A., Cho, Chang-Hoan
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Volume:
12
Language:
english
Journal:
CyberPsychology & Behavior
DOI:
10.1089/cpb.2009.0074
Date:
October, 2009
File:
PDF, 85 KB
english, 2009
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