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Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing ,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers
Malhotra, Naresh K., Uslay, Can, Ndubisi, Nelson OlyVolume:
15
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1080/15470620802026157
Date:
May, 2008
File:
PDF, 127 KB
english, 2008