[IEEE 2012 International Conference on Fuzzy Theory and it's Applications (iFUZZY) - Taichung, Taiwan (2012.11.16-2012.11.18)] 2012 International conference on Fuzzy Theory and Its Applications (iFUZZY2012) - Derivations of factors influencing the word-of-mouth marketing strategies for smart phone applications by using the Fuzzy DEMATEL based Network Process

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