Effectiveness of Absurdity in Advertising Across Cultures

Journal of Promotion Management 2012 / 10 Vol. 18; Iss. 4

Effectiveness of Absurdity in Advertising Across Cultures

Gelbrich, Katja, Gäthke, Daniel, Westjohn, Stanford A.
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Volume:
18
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2012.693058
Date:
October, 2012
File:
PDF, 451 KB
english, 2012
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