The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings
Craig J. Thompson, Howard R. Pollio and William B. LocanderVolume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489684
Date:
December, 1994
File:
PDF, 738 KB
english, 1994