Are Variety-Seekers Bad Customers?

Journal of Relationship Marketing 2006 / 02 Vol. 4; Iss. 3-4

Are Variety-Seekers Bad Customers?

Woratschek, Herbert, Horbel, Chris
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Volume:
4
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1300/J366v04n03_04
Date:
February, 2006
File:
PDF, 724 KB
english, 2006
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