The effect of perceived quality on brand equity: an...

Asia Pacific Journal of Marketing and Logistics 2011 / 11 Vol. 23; Iss. 5

The effect of perceived quality on brand equity: an empirical study on generic drugs

Nath Sanyal, Shamindra, Datta, Saroj Kumar
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Volume:
23
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851111183057
Date:
November, 2011
File:
PDF, 281 KB
english, 2011
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