Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment
Nam, Yoonjae, Kwon, Kyonghee H., Lee, SungjoonVolume:
13
Language:
english
Journal:
Cyberpsychology, Behavior, and Social Networking
DOI:
10.1089/cyber.2009.0115
Date:
April, 2010
File:
PDF, 92 KB
english, 2010