Advertising by Professionals: Causes and Consequences

Advertising by Professionals: Causes and Consequences

Becker, Boris W., Kaldenberg, Dennis O.
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Volume:
20
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.1998.10505082
Date:
September, 1998
File:
PDF, 971 KB
english, 1998
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