Private label brands: major perspective of two...

The International Review of Retail Distribution and Consumer Research 2014 / 08 Vol. 24; Iss. 4

Private label brands: major perspective of two customer-based brand equity models

Calvo-Porral, Cristina, Lévy-Mangin, Jean-Pierre
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Volume:
24
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2014.890953
Date:
August, 2014
File:
PDF, 266 KB
english, 2014
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