Role of word of mouth in online store loyalty

Role of word of mouth in online store loyalty

Gauri, Dinesh K., Bhatnagar, Amit, Rao, Raghav
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Volume:
51
Language:
english
Journal:
Communications of the ACM
DOI:
10.1145/1325555.1325572
Date:
March, 2008
File:
PDF, 75 KB
english, 2008
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