Fear in Advertising

Journal of International Consumer Marketing 2005 / 06 Vol. 17; Iss. 2-3

Fear in Advertising

Cochrane, Lucy, Quester, Pascale
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Volume:
17
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v17n02_02
Date:
June, 2005
File:
PDF, 1.05 MB
english, 2005
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