The Impact of Service Deregulation on Buyers' Reliance of a Market-Based Reference Price: A Test in a B2B Insurance Context
Faranda, William T.Volume:
32
Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2011.557605
Date:
March, 2011
File:
PDF, 123 KB
english, 2011