Marketing Strategy and the Competitive Structure of British...

Business History 1994 / 04 Vol. 36; Iss. 2

Marketing Strategy and the Competitive Structure of British General Insurance, 1720–1980

Westall, Oliver M.
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Volume:
36
Language:
english
Journal:
Business History
DOI:
10.1080/00076799400000028
Date:
April, 1994
File:
PDF, 1.49 MB
english, 1994
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