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Charity affinity credit cards—marketing synergy for both card issuers and charities?
Worthington, Steve, Horne, SuzanneVolume:
9
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1993.9964240
Date:
July, 1993
File:
PDF, 965 KB
english, 1993