The Significance of the New Venture's First Sale: The...

Journal of Product Innovation Management 2014 / 07 Vol. 31; Iss. 4

The Significance of the New Venture's First Sale: The Impact of Founders' Capabilities and Proactive Sales Orientation

Pitkänen, Ilona, Parvinen, Petri, Töytäri, Pekka
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Volume:
31
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12160
Date:
July, 2014
File:
PDF, 122 KB
english, 2014
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