Your Ad Here: The Cool Sell of Guerrilla Marketing...

The Journal of American Culture 2014 / 03 Vol. 37; Iss. 1

Your Ad Here: The Cool Sell of Guerrilla Marketing MichaelSerazio. New York: New York University Press, 2013.

Friedman, Monroe
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Volume:
37
Language:
english
Journal:
The Journal of American Culture
DOI:
10.1111/jacc.12157
Date:
March, 2014
File:
PDF, 44 KB
english, 2014
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