Development of brand equity: evaluation of four alternative...

Service Industries Journal 2010 / 06 Vol. 30; Iss. 6

Development of brand equity: evaluation of four alternative models

Ha, Hong-Youl, Janda, Swinder, Muthaly, Siva
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Volume:
30
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642060802320253
Date:
June, 2010
File:
PDF, 183 KB
english, 2010
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