Social normalisation: Using marketing to make green normal

Journal of Consumer Behaviour 2014 / 01 Vol. 13; Iss. 1

Social normalisation: Using marketing to make green normal

Rettie, Ruth, Burchell, Kevin, Barnham, Chris
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Volume:
13
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1439
Date:
January, 2014
File:
PDF, 148 KB
english, 2014
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