[IEEE 2013 International Conference on Management Science and Engineering (ICMSE) - Harbin, China (2013.07.17-2013.07.19)] 2013 International Conference on Management Science and Engineering 20th Annual Conference Proceedings - Attitude transfer and brand extension evaluation: Exploring the influence of self-construal and parent brand's culture specificity
Zhi-wen, Zhu, Lin, ZhangYear:
2013
Language:
english
DOI:
10.1109/icmse.2013.6586400
File:
PDF, 256 KB
english, 2013