Tickled Pink: The Personal Meaning of Cause Related...

Journal of Marketing Management 2003 / 07 Vol. 19; Iss. 5-6

Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers

Broderick, Anne, Jogi, Amandeep, Garry, Tony
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Volume:
19
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2003.9728227
Date:
July, 2003
File:
PDF, 1.96 MB
english, 2003
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