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Development of an Advertising Impact Index to Test Advertisements in Magazines
Martín-Santana, Josefa D., Beerli-Palacio, AsunciónVolume:
34
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2013.754717
Date:
February, 2013
File:
PDF, 2.24 MB
english, 2013