The relative impact of gratitude and transactional...

The relative impact of gratitude and transactional satisfaction on post-complaint consumer response

Simon, Françoise, Tossan, Vesselina, Guesquière, Chantal Connan
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Volume:
26
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-013-9271-0
Date:
June, 2015
File:
PDF, 207 KB
english, 2015
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