Asymmetry in Multi-Cultural Luxury Communication: A...

Journal of Global Fashion Marketing 2012 / 05 Vol. 3; Iss. 2

Asymmetry in Multi-Cultural Luxury Communication: A Comparative Analysis on Luxury Brand Communication in India and China

Ramchandani, Mukta, Coste-Manière, Ivan
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Volume:
3
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2012.10593111
Date:
May, 2012
File:
PDF, 2.62 MB
english, 2012
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