Client perceptions of advertising and advertising agencies:...

Client perceptions of advertising and advertising agencies: a China study

Prendergast, Gerard, Shi, Yi-Zheng
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Volume:
7
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260122863
Date:
January, 2001
File:
PDF, 220 KB
english, 2001
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