[IEEE The 8th IEEE International Conference on E-Commerce Technology and The 3rd IEEE International Conference on Enterprise Computing, E-Commerce, and E-Services (CEC/EEE'06) - San Francisco, CA, USA (2006.06.26-2006.06.29)] The 8th IEEE International Conference on E-Commerce Technology and The 3rd IEEE International Conference on Enterprise Computing, E-Commerce, and E-Services (CEC/EEE'06) - Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations